You may think that creating a landing page is straight-forward. Let’s be honest—it’s not rocket science but it does take a bit of work in order to perfect it.

The aim of your landing page is to give the end-user exactly what they need, ask yourself ‘What does the user come to my site for? What do they need? What do they want?’

This will help you to come up with a list of important elements and pieces of information to help you design a high converting website landing page.

What is a Landing Page?

The main goal of a great landing page is to increase your conversion rates which helps you to grow your business and smash your sales targets. A landing page can be many things, from a homepage to another single page created for a specific campaign, product, or sale.

A landing page is usually promoted through Google Ads or similar advertising services, and the page has been created for one reason: to generate leads or increase sales!

Benefits of a good landing page.

A good landing page has many different benefits as well as increasing conversion. Here are a few examples:

Increasing your website’s SEO Ranking

First and foremost a landing page helps to improve your overall SEO. A good landing page can make it possible for you to target certain keywords and search terms which in turn will help you to get more users coming to your site. There are a load of innovative ways of promoting your site via Google Ads and other paid methods. Promoting your landing page will ultimately ‘up’ your domain authority, and improve your websites organic ranking to get your product, promotion, or company seen by a much wider audience.

Advertising or promoting an upcoming sale, event or product.

A landing page can be created to increase the coverage of a new product, event, or sale.

Making the buying process more efficient

A good landing page is there as a hub to move visitors down to where they need to be. Instead of risking losing sales or potential customers who may miss your call to action, you’re making sure they get to where they want to go effortlessly with very clear and obvious banners, and sections. This will help with conversion!

6 Essential Landing Page Elements.

1. Appealing aesthetics

Giving your page a stunning UI will help visitors to your site want to stay and browse. This is because nobody wants to spend time looking at an ugly website, do they? A clean design will help visitors to learn more about your company, or product and thus help them see evidence of value in your offering. 87% of a customer’s first impression of your businesses website comes from your design!

2. An informative headline

Content writing is one of (if not the) most important aspects of any landing page, clear and concise copy helps the user understand what you’re about and what you’re offering straight away.

3. Intuitive sub headings

An intuitive subheading, coupled with a great headline is key to make it clear what you do and what you’re about to a user once they land on your website. Subheadings are a way of helping a user gather all the necessary information without having to read the entire copy. Which is great for conversion.

4. Effective photography

Photography can make or break a great landing page, it can be the difference between:

  • a user enjoying their experience on your site, trusting you and buying your product
  • to them not liking your site, feeling you’re not legitimate and leaving promptly

Never cut corners on your photography, and if you can’t afford a professional photographer, there are a load of royalty-free sites out there for you to find the perfect images.

5. Methods of contact

Make sure your landing page has plenty of ways for the customer to convert, these could be links to your contact page, links to subscribe or links to find out more. It’s important to remember that it’s great getting users to land on your site but you still need them to convert. Oh, and inbound links are also great for SEO 🤩

6. Quality guarantee

It’s important to gain the user’s trust, and convey your human side. It’s no secret that conversion rates can plummet when there’s no trust in your brand.

Examples of amazing Landing Pages

Shopify

Shopify has absolutely smashed it with their landing page. They have CTA’s in all the right places, fantastic use of headings and subheadings and showcase the human side of their business by promoting the sellers that use their E-Commerce platform

See the site here

Craft CMS

Craft CMS is another great example of a high converting website landing page. With well placed CTAs, stunning design and clear copy, they showcase the CMS perfectly and provide the customer with a clear journey on installing Craft CMS.

See the site here

Smarta Create

Without tooting our own horn too much, our landing page ticks every box in terms of content, photography, trust, SEO and many other things. The landing page covers just about every aspect of our studio from what we do, to who we are all with brilliant content and clear CTAs.

See the website here

Conclusion

A landing page is a really great way of getting users not only to your site, through effective SEO but also a way of showing off your business in a unique way to you. It can be a playful homepage with lots of fun illustrations and content or a more serious professional style of page. Whichever style fits your business best, I’d suggest thinking of ways to create a great, high converting homepage from some of the tips above.

Do you need help creating a high converting website landing page? Why not get in touch and we’ll help you along the way.

3 – 4 years is a long time in web design.

In fact, it’s about enough time for new standards, practices, and technologies to emerge.

So, with that in mind, if you’re sitting on a website developed pre-2012, it could be time to think about a refresh.

And yes, we know, it might look just fine. But sometimes it’s the parts that you can’t see that need the most TLC.

Here are a few reasons ( five, to be exact ) why you need to update your website:

1. Your Website Isn’t Mobile Friendly

Here’s a statistic to take home and mull over: roughly 60% of web traffic now comes via mobile devices.

60%

And it’s only going to grow larger…

If your website isn’t responsive (meaning it responds and changes to fit the screen of a tablet or mobile), then you could be missing out on valuable traffic.

With the rise of second-screening you need to be certain you’re delivering a top class browsing experience to every visitor, no matter the device they’re using.

Not sure if your site’s mobile friendly? Check here.

A Mobile Friendly Website
ASD Energy – 90% of its traffic is mobile

2. Your Brand/Content Isn’t Up-to-date

If your business is growing fast, then your website simply must reflect that growth.

You cannot/should not undergo a rebrand, move offices, or add new personnel to your team without making sure your website is fully up-to-date with this new information.

Inconsistency across your marketing channels (website, print, social media, etc.) will only breed doubt in the minds of your prospective customers.

Knutsford Hearing Centre
Oh, and it also helps drive SEO

3. Oh, You Actually Can’t Update the Content Yourself

If you’re unsure about refreshing your website, then this big (giant) red flag waving in your face should convince you otherwise.

It’s your website. If you can’t update it yourself – instead, relying on outside help – then what’s the point in having it?

Sure, there will always be technical aspects to owning a website that might fall outside of your wheelhouse, but being able to change some text or upload a photograph shouldn’t require a support ticket and an invoice at the end of it.

Assisting AJ Saddlery
Fully managed website by the client themselves. We just support them

4. Your Website Loads Slowly

According to Google, your website should load in under 2 seconds.

Check here to see how quickly yours loads.

Too slow? Time for a tune up…

A slow website could force you to lose customers

5. Your Website Isn’t User Friendly

How do you know if your website isn’t user friendly?

Well, if your phone rings – even once – and it’s a customer asking you a simple question that should be answered by your website, then no, it’s not user friendly.

Information needs to be displayed in such a way that a visitor to your website can find what they’re looking for quickly and painlessly.

If they have to resort to such an old fashioned method of communication as picking up and dialing their phone, well, you’re doing it wrong.

If we’ve convinced you that you need to refresh your site, then we’d be only too happy to chat. Drop us an email or get the ball rolling now by building your package.

Business is about relationships and great customer service. When you meet a customer face to face you engage, build trust and educate if required. This is great customer service.

Your website is the online equivalent of building a relationship with your customers. By engaging, educating and nurturing customers they are more likely to buy from you and keep coming back.

Why settle for a good website when you can have a great website? Let’s dive in on what makes a great website.

So what are the key points to look for to ensure your website can achieve online marketing greatness?

Great design

First impressions count and your website should be no different.

  • A professional design that fits your branding and makes that great first impression
  • Triggers emotion in your visitors
  • Photos should be professional and optimised for web

For example, if you’re a restaurant:

  • It should be easy to see your menu (with up to date prices)
  • Open times and contact details
  • Include professional photos of your food that looks appetising
  • A clickable phone number also makes it even easier to order (call to action)

Strategy

Understanding who your customers are and what they want is crucial to a successful website.

A good strategy will enable you to match your customers needs in the simplest manner, making it as easy as possible for them to find what they need, making conversion as easy as possible.

Engagement

Whether your website is informational or transactional (eCommerce), it starts the sales process from the very first moment your customers visit your website. An engaging website will turn a bounced visit into a potential new customer.

Using the right imagery, language, tone and design are all ways to engage your customers from the moment they first visit your website.

User experience

Knowing who your customers are and what they want will allow you to tailor your website to create a great user experience:

  • Easy to navigate, with clear sections and call to actions
  • Information should be easy to find
  • Content is well written, helpful and easy to understand
  • Your website loads quickly

Search

Search engines provide a path to your website via either paid advertising or organic search results. A strategy that combines the use of both paid and organic search channels often provides the best results depending on your competition and target market. This means creating content that is relevant and engaging for your audience.

Social proof

If it’s great for a group of others then it’s going to be great for me too. This is the way social proof works, by building trust and authority. The very presence of social proof makes a business more trustworthy because, by definition, social proof comes from other customers. These serve as endorsements that this person, company, service, or product is great, and that the overall customer journey has other happy customers.

What are some examples of social proof?

  • Social likes and shares
  • Customer reviews
  • Testimonials
  • Case studies
  • Trust signals (e.g. association logos, memberships, licences)
  • Celebrity or influencer endorsements

Website optimisation

Business is fluid. What works today may not work tomorrow. This is why ongoing optimisation is so important.

What does optimisation involve? Some examples are:

  • Reviewing your content periodically (e.g. daily, weekly or quarterly depending on your business and audience)
  • Regularly reviewing your visitors and how they are interacting with your website. Tip: Google Analytics is a great way to track your website visitors, with customised reports available
  • Monitoring and optimising your paid advertising (e.g. Google Adwords)
  • Social proof – Instagram feed, Twitter, Facebook, YouTube channel
  • Reviews – Tripadvisor, Trustpilot, Google reviews
  • Regular maintenance to ensure your website is secure and loading quickly

Key takeaway – a good website gives you an online presence. A great website builds trust and engages your customers.

Don’t skimp on a great website – it may cost you a lot more in lost business. By investing in a great strategy and understanding your customer’s needs, you will end up with a website that forms the foundation for your online marketing.

Get in touch today with the team at SmartaStudio and turn your website into one your customers, potentials and the entire industry will remember.

Choose us and be confident

Just look at what we can do. We’ll do the same for you!