The aim of your landing page is to give the end-user exactly what they need, ask yourself ‘What does the user come to my site for? What do they need? What do they want?’
This will help you to come up with a list of important elements and pieces of information to help you design a high converting website landing page.
The main goal of a great landing page is to increase your conversion rates which helps you to grow your business and smash your sales targets. A landing page can be many things, from a homepage to another single page created for a specific campaign, product, or sale.
A landing page is usually promoted through Google Ads or similar advertising services, and the page has been created for one reason: to generate leads or increase sales!
A good landing page has many different benefits as well as increasing conversion. Here are a few examples:
First and foremost a landing page helps to improve your overall SEO. A good landing page can make it possible for you to target certain keywords and search terms which in turn will help you to get more users coming to your site. There are a load of innovative ways of promoting your site via Google Ads and other paid methods. Promoting your landing page will ultimately ‘up’ your domain authority, and improve your websites organic ranking to get your product, promotion, or company seen by a much wider audience.
A landing page can be created to increase the coverage of a new product, event, or sale.
A good landing page is there as a hub to move visitors down to where they need to be. Instead of risking losing sales or potential customers who may miss your call to action, you’re making sure they get to where they want to go effortlessly with very clear and obvious banners, and sections. This will help with conversion!
Giving your page a stunning UI will help visitors to your site want to stay and browse. This is because nobody wants to spend time looking at an ugly website, do they? A clean design will help visitors to learn more about your company, or product and thus help them see evidence of value in your offering. 87% of a customer’s first impression of your businesses website comes from your design!
Content writing is one of (if not the) most important aspects of any landing page, clear and concise copy helps the user understand what you’re about and what you’re offering straight away.
An intuitive subheading, coupled with a great headline is key to make it clear what you do and what you’re about to a user once they land on your website. Subheadings are a way of helping a user gather all the necessary information without having to read the entire copy. Which is great for conversion.
Photography can make or break a great landing page, it can be the difference between:
Never cut corners on your photography, and if you can’t afford a professional photographer, there are a load of royalty-free sites out there for you to find the perfect images.
Make sure your landing page has plenty of ways for the customer to convert, these could be links to your contact page, links to subscribe or links to find out more. It’s important to remember that it’s great getting users to land on your site but you still need them to convert. Oh, and inbound links are also great for SEO 🤩
It’s important to gain the user’s trust, and convey your human side. It’s no secret that conversion rates can plummet when there’s no trust in your brand.
Shopify has absolutely smashed it with their landing page. They have CTA’s in all the right places, fantastic use of headings and subheadings and showcase the human side of their business by promoting the sellers that use their E-Commerce platform
Craft CMS is another great example of a high converting website landing page. With well placed CTAs, stunning design and clear copy, they showcase the CMS perfectly and provide the customer with a clear journey on installing Craft CMS.
Without tooting our own horn too much, our landing page ticks every box in terms of content, photography, trust, SEO and many other things. The landing page covers just about every aspect of our studio from what we do, to who we are all with brilliant content and clear CTAs.
A landing page is a really great way of getting users not only to your site, through effective SEO but also a way of showing off your business in a unique way to you. It can be a playful homepage with lots of fun illustrations and content or a more serious professional style of page. Whichever style fits your business best, I’d suggest thinking of ways to create a great, high converting homepage from some of the tips above.
Do you need help creating a high converting website landing page? Why not get in touch and we’ll help you along the way.
3 – 4 years is a long time in web design.
In fact, it’s about enough time for new standards, practices, and technologies to emerge.
So, with that in mind, if you’re sitting on a website developed pre-2012, it could be time to think about a refresh.
And yes, we know, it might look just fine. But sometimes it’s the parts that you can’t see that need the most TLC.
Here are a few reasons ( five, to be exact ) why you need to update your website:
Here’s a statistic to take home and mull over: roughly 60% of web traffic now comes via mobile devices.
And it’s only going to grow larger…
If your website isn’t responsive (meaning it responds and changes to fit the screen of a tablet or mobile), then you could be missing out on valuable traffic.
With the rise of second-screening you need to be certain you’re delivering a top class browsing experience to every visitor, no matter the device they’re using.
Not sure if your site’s mobile friendly? Check here.
If your business is growing fast, then your website simply must reflect that growth.
You cannot/should not undergo a rebrand, move offices, or add new personnel to your team without making sure your website is fully up-to-date with this new information.
Inconsistency across your marketing channels (website, print, social media, etc.) will only breed doubt in the minds of your prospective customers.
If you’re unsure about refreshing your website, then this big (giant) red flag waving in your face should convince you otherwise.
It’s your website. If you can’t update it yourself – instead, relying on outside help – then what’s the point in having it?
Sure, there will always be technical aspects to owning a website that might fall outside of your wheelhouse, but being able to change some text or upload a photograph shouldn’t require a support ticket and an invoice at the end of it.
According to Google, your website should load in under 2 seconds.
Check here to see how quickly yours loads.
Too slow? Time for a tune up…
How do you know if your website isn’t user friendly?
Well, if your phone rings – even once – and it’s a customer asking you a simple question that should be answered by your website, then no, it’s not user friendly.
Information needs to be displayed in such a way that a visitor to your website can find what they’re looking for quickly and painlessly.
If they have to resort to such an old fashioned method of communication as picking up and dialing their phone, well, you’re doing it wrong.